Now you see it, now you don’t.
Guy Cramer, a plumber in his spare time, was annoyed by the cost of Canada’s military uniform redesign. In 2003 he invested in a $100 design program, spent an hour retooling the pattern, and posted the critique online.
Eight years later, Cramer’s company HyperStealth has produced patterns for Afghanistan’s military and the U.S. Marine Corps.
Read about Cramer’s Hyper stealthy pixels on Discreet by Design: How HyperStealth’s Algorithms Build Better Camo on WIRED Design.